Johnson&Laird Brand Identity 2023

Description

This commercial image for Johnson and Laird features a black pig figurine standing on a solid red backdrop, paired with several fried eggs resting on its back and scattered around its legs. The lighting is bright and even, highlighting the textured surface of the matte black sculpture against the vibrant red environment. Yuki Sato captured this conceptual piece as part of the Brand Identity project.

Style

Horizontal, Commercial, Saturated, Clean

Color

Background

White Seamless

Context

Advertising Campaign