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BrandJohnson&Laird
ProjectBrand Identity
Bold white sans-serif typography displaying pairs like Black and White and Cats and Dogs on a solid black background.

Johnson&Laird Brand Identity 2023

Associated creatives

Seven
SevenGraphic Design
Yuki Sato
Yuki SatoPhotography

Tags

white typographytypographywhite textbold typographysans-serif textblack background

Description

This image presents a striking brand identity project for Johnson and Laird, featuring bold white typography set against a solid black background. Prominent sans-serif text showcases contrasting pairs including Black and White, Cats and Dogs, and Pen and Paper in a clean, graphic composition. The angled perspective creates a dynamic sense of depth across the high-contrast surface. Photography by Yuki Sato with graphic design by Seven.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Color

Pure White (50%)

Background

Black Seamless

Context

Brand Film / Corporate Video