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BrandJohnson&Laird
ProjectBrand Identity
Red brand identity collateral including a spiral-bound notebook, a large branded box, and business cards on a red surface.

Johnson&Laird Brand Identity 2023

Associated creatives

Seven
SevenGraphic Design
Yuki Sato
Yuki SatoPhotography

Tags

red brand collateralbrand collateralred notebookspiral bound notebooknotebookpresentation boxred boxbusiness cardsred business cards

Description

This commercial product and design project features a bold red brand identity collateral suite for Johnson and Laird. Captured by photographer Yuki Sato with graphic design by Seven, the arrangement showcases a vibrant red color palette across a spiral-bound notebook, a large presentation box, and matching business cards. The items are arranged on a seamless monochromatic red background with clean directional lighting casting subtle shadows. Bold black typography is featured prominently across the packaging and printed materials.

Style

Horizontal, Commercial, Saturated, Warm, Clean

Techniques

Natural light

Color

Scarlet (90%)
Jet Black (10%)

Background

Solid Colour

Context

Advertising Campaign