StrangeLove

May 2025

StrangeLove’s brand identity project functions as an extensive editorial system, translating the company’s product range into a functional visual language. Designed by Marx Design with photography from Kristoffer Paulsen and Yuki Sato, the project utilizes a series of spiral-bound recipe books and glassware guides to organize its beverage offerings. The layout strategy leans into bold typographic hierarchy and bright, clean color palettes. The design integrates infographics and varied collage elements to balance technical drink classifications with playful visual storytelling. Throughout the series, the photography maintains high-speed freeze techniques and sharp natural light to emphasize product textures and preparation.

Horizontal, Clean, Commercial

Typography

Beverages

White Seamless

Advertising Campaign