StrangeLove: Brand Identity

May 2025

StrangeLove’s brand identity project functions as a comprehensive, modular system presented through a series of spiral-bound editorial guides. Designed by Marx Design, the collateral incorporates bold typographic hierarchies and playful sticker collages to balance historical lore with practical bar-tending instructional assets. The project features photography by Kristoffer Paulsen and Yuki Sato, emphasizing high-contrast product shots and freeze-frame action sequences. Across the layouts, the design leans into minimalist graphic principles, utilizing clean grid systems and vibrant color blocking to categorize cocktails, glassware, and botanical ingredients. Techniques such as editorial infographics and detailed UI illustration are used to translate complex drink recipes into accessible visual references, while the use of natural light and high-speed photography maintains a sharp, commercial focus throughout the brand toolkit.

Horizontal, Clean, Commercial

Typography

White Seamless

Advertising Campaign