Jim Beam Handshake 2023

About

This animated video for the Jim Beam Handshake project features clean line drawings set against a pale background. The sequence transitions between various illustrative frames, including two hands shaking, a wristwatch, and glasses clinking in a toast. The minimalist visual style uses warm golden tones and red typography to highlight the product narrative. Production was handled by Carbon and Higdive, with music and sound design by SOUTH music.