This brand identity project for Indigo encompasses a multi-channel outdoor advertising campaign and retail storefront execution. The work features a vibrant color palette of orange, yellow, and blue, utilizing clean graphic design to integrate typography and portraiture across urban environments.
The identity collateral is presented through varied media placements, including wheat-pasted posters on construction hoardings, large-scale rooftop billboards, and window displays at the brand’s retail location. Captured by photographer Oumayma B. Tanfous, the project documents the brand in situ through a documentary and editorial lens, leveraging natural light to define the presence of the graphics within the cityscape.
Graphic design for the campaign was provided by Wedge.
