Indigo
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2021
Description
This brand identity project for Indigo encompasses a comprehensive suite of outdoor advertising and environmental graphics. The campaign utilizes a vibrant palette of orange, yellow, and blue, applying bold typography and portraiture to urban infrastructure, including construction hoardings, storefront windows, and high-visibility billboards. Captured by photographer Oumayma B. Tanfous and featuring graphic design by Wedge, the project integrates commercial collateral into the daily rhythm of city life. The execution leverages clean, saturated visuals and documentary-style photography to document the placement of brand assets across varying architectural textures.
Style
Horizontal, Clean
Techniques
Natural light
Context
Out of Home (OOH)
Associated creatives
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