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BrandIndigo
ProjectBrand Identity
Close-up of Indigo brand outdoor advertising posters showing models and bold typographic messaging on a textured wall.

Indigo Brand Identity 2021

Associated creatives

Wedge
WedgeGraphic Design
Oumayma B. Tanfous
Oumayma B. TanfousPhotography

Tags

indigo advertising posteradvertising posterbrand identity campaigntypography posteroutdoor advertisingindigo brand

Description

This image showcases an outdoor advertising poster campaign for the brand Indigo as part of their brand identity project. The composition features three distinct poster panels wheatpasted to a textured wall, displaying vibrant orange, yellow, and purple backdrops. The central orange poster features bold typography reading Turn the page with accompanying text. Flanking panels display portraits of diverse models styled in casual apparel. The photography, captured by Oumayma B. Tanfous with graphic design by Wedge, emphasizes bold color blocking and commercial storytelling.

Style

Horizontal, Commercial, Saturated, Clean

Industries

Big Box Retail

Color

Amber (50%)
Burgundy (30%)
Camel (20%)

Background

Concrete Texture

Context

Out of Home (OOH)