Indigo

Oct 2022

Indigo’s brand identity project establishes a comprehensive visual system that spans across retail architecture, product packaging, and motion-led digital applications. The design centers on a bold typographic framework, utilizing both serif and sans-serif fonts to create a clean, modern aesthetic. By integrating vibrant colour palettes—including shades of blue, pink, orange, and teal—the brand communicates through a modular, geometric approach that remains consistent across various formats. Developed by the team at Wedge, the brand identity incorporates kinetic typography and 3D rendering to emphasize the brand’s focus on structured visual storytelling. The project extends from physical touchpoints like retail storefronts and corrugated shipping materials to digital motion graphics, ensuring a cohesive presentation of brand standards throughout its market presence.

Clean, Horizontal, Commercial