Ami Ami

Mar 2023

The brand identity for Ami Ami, an alcoholic beverage company, establishes a distinct visual language through minimalist graphic design and bold typography. The project features a cohesive suite of assets including packaging, promotional posters, and social collateral, anchored by a palette of pastel green, red, and blue against neutral backgrounds. The creative direction, led by agency Wedge, integrates illustrative elements by Mathieu Dionne and photography by William Arcand. The identity leans into vector-based geometric abstraction and a retro-inspired aesthetic, which is extended across both physical product packaging and urban flyposting campaigns. Throughout the work, the design maintains a clean, editorial look by balancing stark typography with playful, stylized character illustrations.

Horizontal, Commercial, Graphic

Vector

Alcoholic Beverages

Solid Colour

Advertising Campaign