Canada Goose: Canada Goose 2024 Lunar New Year Campaign

Feb 2024

Canada Goose presents their 2024 Lunar New Year campaign, a fashion-forward editorial series highlighting contemporary winter outerwear. The imagery bridges the brand's performance heritage with seasonal aesthetics, utilizing bold, sculptural installations that reference traditional motifs through a modern, graphic lens. Photographer Oumayma B. Tanfous centers the collection on a palette of soft pastels and monochromatic tones, set against saturated crimson gradients and theatrical paper scale structures. With a focus on texture and layering, the campaign features models Elena Hu and Lian Jia, creating a polished visual narrative that balances soft light with clean studio composition.

Vertical, Commercial, Clean

Soft Light

Chinese New Year

Advertising Campaign