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BrandIndigo
ProjectBrand Identity
Posters featuring brand identity campaign graphics mounted on a wooden construction hoarding beside an urban street

Indigo Brand Identity 2021

Associated creatives

Wedge
WedgeGraphic Design
Oumayma B. Tanfous
Oumayma B. TanfousPhotography

Tags

advertising postersposters on hoardingbrand identity campaignurban advertisingadvertising campaign

Description

This image captures an outdoor advertising campaign displayed on a large wooden construction hoarding alongside an urban street. Multiple posters are wheat-pasted onto the plywood surface, featuring vibrant orange, yellow, and blue colour palettes with graphic portraits and typography. The overall composition documents brand identity collateral in an authentic city environment under natural daylight. The street level features concrete curbing and asphalt with painted road markings.

Style

Documentary, Horizontal, Desaturated

Techniques

Analogue / film, Natural light

Background

Construction Site

Context

Out of Home (OOH)