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BrandIndigo
ProjectBrand Identity
Split view showing a street-level billboard poster and a large rooftop billboard for Indigo in an urban setting.

Indigo Brand Identity 2021

Associated creatives

Wedge
WedgeGraphic Design
Oumayma B. Tanfous
Oumayma B. TanfousPhotography

Tags

indigo brand identityindigo advertising campaignoutdoor advertising billboardindigo billboardurban advertisingbrand identity design

Description

This split-composition image showcases the brand identity and outdoor advertising campaign for Indigo, photographed by Oumayma B. Tanfous with graphic design by Wedge. The left panel depicts street-level posters featuring models and typography pasted against a brick and green-painted building wall while pedestrians walk past. The right panel captures a large rooftop billboard displaying the Indigo logo and campaign imagery high above a bustling city street intersection with vehicle and pedestrian traffic. Natural daylight illuminates the urban scenes, highlighting the scale and placement of the commercial graphics.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Background

Street

Context

Out of Home (OOH)