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BrandIndigo
ProjectBrand Identity
Exterior shot of an Indigo retail storefront with large promotional window displays, a passing cyclist, and cars on the street.

Indigo Brand Identity 2021

Associated creatives

Wedge
WedgeGraphic Design
Oumayma B. Tanfous
Oumayma B. TanfousPhotography

Tags

indigo storefrontindigo storeretail storefrontstorefront architectureindigo logoretail buildingstorefront windows

Description

This photograph captures the exterior of an Indigo retail storefront as part of a brand identity project. The modern glazed storefront features large promotional window graphics, including a prominent white Indigo logo sign above the entrance. A cyclist rides past on the street in the foreground, with urban traffic and a tall apartment building rising in the background. The composition is documented with natural daylight and clear street-level perspective. Photography is credited to Oumayma B. Tanfous with graphic design by Wedge.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Specialty Retailers

Background

Retail Storefront

Context

Advertising Campaign