This brand identity project for Aupale Vodka establishes a premium visual language across product design and merchandise. The creative execution balances minimalist typography with tactile, material-focused product photography.
Featuring graphic design by Wedge, the project centers on a clear glass bottle with distinct ice-like textured detailing. The packaging system extends from the bottle design to mint green cardboard boxes and branded canvas totes, utilizing a consistent serif typeface and French descriptive text. The work leans into clean, macro-focused visuals to highlight structural clarity and metallic finishes.
