AUPALE: Brand Identity
Brand
Date
Feb 2021
Description
This brand identity project for Aupale Vodka establishes a premium visual language across product design and merchandise. The creative execution balances minimalist typography with tactile, material-focused product photography. Featuring graphic design by Wedge, the project centers on a clear glass bottle with distinct ice-like textured detailing. The packaging system extends from the bottle design to mint green cardboard boxes and branded canvas totes, utilizing a consistent serif typeface and French descriptive text. The work leans into clean, macro-focused visuals to highlight structural clarity and metallic finishes.
Style
Horizontal, Commercial, Clean
Industries
Color
Pure White
Context
E-commerce / Product
Associated creatives
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