Imperia: Brand Identity

May 2024

Landor developed a comprehensive brand identity for Imperia, the manufacturer of culinary tools and pasta-making machinery. The project establishes a cohesive visual language rooted in bold color blocking, featuring a high-contrast palette of vibrant red, cream, and green tones. The identity employs minimalist typography and expressive vector letterforms that extend across a variety of touchpoints, including packaging, editorial design, and out-of-home advertising. Integrating 3D render/CGI techniques, the work balances functional product display with surreal, abstract compositions that reference the mechanical nature of the brand’s offerings. Beyond static assets, the brand system incorporates motion graphics and animation to demonstrate the fluid interaction between geometric forms and culinary elements. The creative execution maintains a clean, uniform aesthetic across physical merchandise like tote bags and large-scale urban billboards.

Horizontal, Commercial, Clean

Solid Colour