Imperia

May 2024

Landor developed a comprehensive brand identity for Imperia, the manufacturer of culinary pasta-making machinery. The project spans a broad visual system, utilizing a vibrant palette of red, yellow, and cream to establish a distinctive presence across packaging, print collateral, and outdoor advertising. The design relies on bold, high-contrast typography and minimalist layouts that balance clean geometric forms with playful, surrealist 3D rendered elements. The visual identity integrates custom letterforms, motion graphics, and clean graphic design to highlight both the mechanical precision of the pasta machines and the artisan nature of the food they produce. Application of the identity extends to environmental signage, apparel, and publication design, ensuring consistent brand recognition through precise, modern execution and structured color blocking.

Horizontal, Commercial, Clean

CPG / Packaged Food

Solid Colour