BANCOMAT: Brand Identity

Brand

BANCOMAT

Date

Jan 2025

Description

Landor developed a comprehensive brand identity for BANCOMAT, establishing a modern visual system that spans across digital and physical touchpoints. The project centers on a vibrant color palette of blue and purple, integrated with bold kinetic typography and technical grid-based layouts to ensure consistent branding in finance and banking communications. Throughout the various motion graphic and digital assets, the work utilizes 3D rendering and vector graphics to illustrate product interfaces and payment systems. The design system incorporates custom letterforms and geometric icons, balanced by lifestyle integration through drone footage and live-action cinematography. This cohesive aesthetic remains consistent across mural installations, wearable tech interfaces, and mobile app UI, emphasizing structural clarity and high-contrast composition.

Style

Horizontal, Commercial, Graphic

Techniques

Motion Graphics

Industries

Banking

Context

Brand Film / Corporate Video

Associated creatives

LandorGraphic Design

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BANCOMAT: Brand Identity

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