Imperia Brand Identity 2024

About

This commercial project features a large outdoor billboard mounted on a modern grey tiled commercial building exterior for the brand Imperia, created with graphic design by Landor. The billboard displays a vibrant 3D rendered scene against a deep green background, showcasing abstract pasta-making machinery, a rolling pin, fresh pasta strands, and a cheese wheel. Clean daylight illuminates the architectural facade, highlighting the sharp lines of the building panels and the large-scale print. The composition captures an outdoor urban advertising display with realistic lighting and precise perspective.