Imperia Brand Identity 2024

Description

This surreal 3D rendered composition for the Imperia brand identity features an intricate arrangement of geometric and organic elements against a solid pale yellow background. Bold red typography spells out Genius behind a whimsical assemblage of objects including balancing brown eggs, yellow curved architectural forms, a metallic screw-like element, and a red grid structure. The lighting is clean and even, highlighting smooth textures and contrasting metallic surfaces with matte and textured shapes. The playful scene showcases precise CGI craftsmanship and striking graphic design by Landor.

Style

Artistic, Horizontal, Surreal, Minimalist

Techniques

Typography, 3D render / CGI

Color

Background

Solid Colour

Context

Advertising Campaign