Imperia Brand Identity 2024

Description

This graphic design piece features bold, cream-coloured serif typography and punctuation marks layered across a vibrant red background. Created by Landor for the Imperia brand identity project, the composition showcases stylized characters and symbols including ampersands, asterisks, and question marks. The high-contrast colour palette utilizes a striking red ground paired with creamy off-white glyphs. The clean, graphic layout emphasizes custom letterforms and expressive typographical elements.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Color

Background

Solid Colour

Context

Advertising Campaign