Elica
Brand Identity
Mar 2025
Elica engages in a comprehensive brand identity project that extends across physical product packaging, digital interface design, and motion graphics. The initiative establishes a cohesive visual ecosystem for the home appliance manufacturer, leaning into minimalist aesthetics and technical precision. The design system incorporates clean typography, geometric gradient patterns, and high-end 3D renders to highlight product engineering. Developed in collaboration with branding agency Landor, the project features creative direction from Alessio Galdi and executive creative direction from Mattia Castiglioni. The multifaceted rollout integrates UI illustration, interactive brand tools, and motion design, reflecting a contemporary approach to corporate identity systems. Supporting contributors include Andrea Maddaloni and Salvatore Illeggittimo as design directors, with motion design by Bernini Lorenzo and code design by Emilio La Mura. Sonic branding was provided by Amp Sound Branding, with CGI execution by Subdivision.
Horizontal, Commercial, Clean
3D render / CGI, Motion Graphics
Consumer Electronics
Brand Film / Corporate Video
