Imperia Brand Identity 2024

Description

This graphic design project for the brand Imperia showcases an off-white canvas tote bag worn by a person in a bright orange button-down shirt and brown trousers. The bag features prominent dark brown typography listing various pasta types alongside a red Imperia logo badge at the bottom corner. The composition is set against a warm, horizontal slatted wooden background that adds texture and depth to the frame. Natural light illuminates the subject from the side, highlighting the fabric grain and the crisp print on the tote bag.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Wood Texture

Context

Advertising Campaign