Imperia Brand Identity 2024

About

Three vibrant red and yellow Imperia Classica pasta machine product boxes are stacked together as part of a brand identity project by Landor for Imperia. The packaging features bold typography, illustrations of the chrome pasta maker, and warm color blocking. The arrangement is set on a light, warm surface alongside a wooden cutting board and a rolling pin, creating a clean culinary presentation. Soft, even studio lighting highlights the glossy finish of the cardboard boxes and metallic product details.