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BrandImperia
ProjectBrand Identity
Three red and yellow Imperia Classica pasta machine boxes stacked against a warm background with a wooden cutting board

Imperia Brand Identity 2024

Associated creatives

Landor
LandorGraphic Design

Tags

Imperia Classica pasta machine packagingpasta machine packagingImperia packagingred product boxproduct boxpasta maker box

Description

Three vibrant red and yellow Imperia Classica pasta machine product boxes are stacked together as part of a brand identity project by Landor for Imperia. The packaging features bold typography, illustrations of the chrome pasta maker, and warm color blocking. The arrangement is set on a light, warm surface alongside a wooden cutting board and a rolling pin, creating a clean culinary presentation. Soft, even studio lighting highlights the glossy finish of the cardboard boxes and metallic product details.

Style

Horizontal, Commercial, Warm, Clean

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Scarlet (60%)
Amber (30%)
Pure White (10%)

Background

Set-dressed

Context

E-commerce / Product