IGA Separate Ways | Can't Believable Prices | IGA 2026

About

This commercial spot for IGA titled Separate Ways, created by agency Special Australia with production by Revolver, captures an emotional farewell between two young travelers at a bus stop at sunset. The scene features warm golden hour lighting and intimate close-ups of the couple holding hands before transitioning to a product promotional display. Post-production was handled by The Editors with sound design by Rumble Studios, contributing to a cinematic narrative style.