ICICLE

Oct 2025

ICICLE’s Water • Ink campaign serves as a sophisticated exploration of texture and landscape, positioning high-end tailoring against a raw, volcanic backdrop. Captured through a minimalist lens, the imagery bridges fashion editorial and artistic landscape photography, utilizing natural light to highlight the tactile qualities of knitwear and structured wool outerwear. Photographer Kin Chan Coedel and creative director Dou Qianlin anchor the project in a stark monochrome palette, drawing aesthetic parallels between geological formations and the fluid silhouettes of the collection. The campaign, which features styling by Francesca Parise, draws on the visual language of ink wash painting to ground its editorial aesthetic. Makeup by Luca Cianciolo and executive production by Lucilla Spagnuolo complete the project’s polished, contemplative tone.

Editorial, Monochrome, Vertical

Natural light

Designer Fashion

Advertising Campaign