Brand
ProjectWater • Ink

ICICLE Water • Ink 2025
Associated creatives
Tags
Description
A monochrome landscape photograph for ICICLE's Water • Ink project, photographed by Kin Chan Coedel with creative direction by Dou Qianlin. The composition showcases rugged, mineral-textured mountain crests and volcanic ridges set against a gradient of overcast sky. A high-contrast black and white treatment accentuates the geological lines and grain of the slope. In the lower right corner, the white ICICLE logo is set cleanly against the textured ground.
Style
Artistic, Vertical, Moody, Monochrome
Techniques
Natural light
Industries
Designer Fashion
Color
Medium Grey (50%)
Off-Black (30%)
Off-White (20%)
Background
Sports Venue, Overcast Sky
Context
Advertising Campaign
