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Brand
ICICLE
ProjectWater • Ink
Model wearing a black hooded coat standing on a snow-dusted rocky mountain slope for ICICLE's Water Ink campaign.

ICICLE Water • Ink 2025

Associated creatives

Kin Chan Coedel
Kin Chan CoedelPhotographer
Dou Qianlin
Dou QianlinCreative Director
Francesca Parise
Francesca PariseFashion Editor/Stylist
Luca Cianciolo
Luca CiancioloMakeup Artist
Lucilla Spagnuolo
Lucilla SpagnuoloExecutive Producer

Tags

east asian woman standingeast asian womanwoman in black coatblack hooded coathooded coatblack coatlong black coatblack slip on shoes

Description

A black-and-white fashion campaign photograph for ICICLE's Water • Ink project, photographed by Kin Chan Coedel with creative direction by Dou Qianlin and styling by Francesca Parise. An East Asian model stands full-length on a snow-dusted, rugged volcanic slope wearing a tailored black longline coat with an attached hood, paired with a dark midi layer and slip-on shoes. The scene is illuminated by soft, overcast natural light, creating stark tonal contrast between the dark wool garment and the pale, textured ground.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (100%)

Background

Mountain

Context

Advertising Campaign