Brand
ProjectWater • Ink

ICICLE Water • Ink 2025
Associated creatives
Tags
Description
Shot in stark black and white for the ICICLE Water • Ink campaign by photographer Kin Chan Coedel, an East Asian model stands on a dark rocky slope in profile. She wears an elegant, monochromatic tailoring ensemble comprising wide-leg trousers, a structured jacket, and an open, floor-length lightweight coat that catches the air. In the background, rugged volcanic rock formations contrast against a clouded sky, while the bright foreground textured ground creates tonal balance. The ICICLE brand logo sits cleanly in the lower right corner.
Style
Editorial, Vertical, Monochrome, Minimalist
Techniques
Natural light
Industries
Designer Fashion
Color
Off-White (90%)
Background
Mountain
Context
Advertising Campaign
