H&M
Denim Roundup
Brand
ProjectDenim Roundup
Date
Aug 2025
Description
H&M presents the Denim Roundup, a high street fashion campaign focusing on versatile menswear layering. The series features a collection of relaxed-fit denim, tailored blazers, and structured workwear pieces captured within a controlled studio environment. Photographer Thomas Cooksey utilises clean, soft lighting to emphasise garment textures and tailored silhouettes against a minimalist backdrop. Art direction by Laura Carless brings a cohesive, contemporary aesthetic to the editorial, while fashion styling by Daniil Kudryavtsev highlights the adaptability of denim through varied seasonal pairings. The project features model Bodhi Heeck, with hair styling by Joe Yves.
Style
Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim
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