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H&M: Denim Roundup

Brand
H&M
Date

Aug 2025

Description

The H&M Denim Roundup campaign presents a contemporary take on menswear staples, emphasizing versatility and layered silhouettes. Photographed by Thomas Cooksey with art direction by Laura Carless, the series showcases a range of denim-centric ensembles, moving from relaxed-fit washed jeans to structured workwear pieces. Fashion editor and stylist Daniil Kudryavtsev curates a clean, modern aesthetic that blends utilitarian fabrics with tailored blazers and vintage-wash shirts. The imagery, featuring model Bodhi Heeck, utilizes soft light and a minimalist studio environment to focus on texture and garment construction. Hair styling by Joe Yves complements the overall understated approach, resulting in a cohesive collection of commercial fashion portraits.

Style

Clean, Minimalist

Techniques

Soft Light

Industries
High Street Fashion
Color
Denim
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