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Brand
H&M
ProjectDenim Roundup
Close-up of a model wearing light-wash blue denim jeans paired with an open striped shirt and a tailored camel brown blazer.

H&M Denim Roundup 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Laura Carless
Laura CarlessArt Director
Joe Yves
Joe YvesHair Stylist
Bodhi Heeck
Bodhi HeeckModel

Tags

light wash jeanslight wash denimlight blue denim jeansblue jeansdenim jeanscamel blazerbrown blazerstriped button down shirtstriped shirtbutton down shirt

Description

A close-up fashion shot from the H&M Denim Roundup project captures a seated model styled in light-wash blue denim jeans with classic pocket detailing and a metal waistband button. The denim is layered beneath an unbuttoned blue-and-white striped collared shirt, an underlying white ribbed top, and a warm camel-brown tailored blazer. Shot under balanced, soft studio lighting, the framing focuses tightly on the garment textures, tailored stitching, and casual menswear layering.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (40%)
Camel (30%)
Pure White (20%)

Context

Advertising Campaign