Brand
ProjectDenim Roundup

H&M Denim Roundup 2025
Associated creatives
Tags
Description
Model Bodhi Heeck leans against a corner wall in an all-denim ensemble for the H&M Denim Roundup campaign. He wears a faded, vintage-washed denim overshirt layered over a buttoned denim shirt, paired with matching relaxed-fit blue jeans, a black belt, and dark footwear. The composition is framed horizontally in a clean, minimalist studio environment featuring off-white walls and light seafoam-green flooring, lit with soft, even studio lighting.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Soft Light
Industries
High Street Fashion
Color
Denim (70%)
Jet Black (20%)
Background
White Seamless
Context
Lookbook
