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Brand
H&M
ProjectDenim Roundup
Model Bodhi Heeck wearing a camel blazer, white shirt, light wash jeans, and sunglasses against a minimal white wall.

H&M Denim Roundup 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Laura Carless
Laura CarlessArt Director
Joe Yves
Joe YvesHair Stylist
Bodhi Heeck
Bodhi HeeckModel

Tags

bodhi heeckman in camel blazercamel blazerbrown double breasted blazerbrown blazerlight wash jeanswide leg denimblue jeanswhite collared shirtblack sunglassesdark sunglasses

Description

Model Bodhi Heeck stands centered against a minimalist white studio wall with a pale green floor for H&M's Denim Roundup. He is styled in a tailored camel brown double-breasted blazer over an open-collar white shirt and light-wash, relaxed-fit denim jeans. He finishes the look with black chunky shoes and dark sunglasses, leaning subtly back against the wall under soft, diffused studio lighting.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Camel (40%)
Denim (40%)
Pure White (20%)

Background

White Seamless, Residential Building

Context

Advertising Campaign