H&M Denim Roundup 2025

About

This studio photograph features model Bodhi Heeck for the H&M Denim Roundup project, photographed by Thomas Cooksey with art direction by Laura Carless and styling by Daniil Kudryavtsev. The male model stands in the corner of a clean white studio space, wearing a grey canvas workwear jacket over a black top, paired with dark black trousers and black footwear. He holds a large black leather tote bag in one hand while leaning casually against the corner wall. The lighting is bright and even, highlighting the clean lines of the commercial apparel set against the minimalist white backdrop.