Brand
ProjectDenim Roundup

H&M Denim Roundup 2025
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Description
Model Bodhi Heeck poses reclining back on a modern bench against a crisp white wall and muted green carpeting for H&M's Denim Roundup project. He is styled in relaxed-fit faded denim jeans paired with a dark black leather jacket, a blue and white striped collared shirt, and a dark tie. Glossy black dress shoes complete the contemporary smart-casual look. The shot is captured with clean, diffused studio lighting by photographer Thomas Cooksey with art direction by Laura Carless.
