H&M Denim Roundup 2025

Description

Model Bodhi Heeck poses reclining back on a modern bench against a crisp white wall and muted green carpeting for H&M's Denim Roundup project. He is styled in relaxed-fit faded denim jeans paired with a dark black leather jacket, a blue and white striped collared shirt, and a dark tie. Glossy black dress shoes complete the contemporary smart-casual look. The shot is captured with clean, diffused studio lighting by photographer Thomas Cooksey with art direction by Laura Carless.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign