H&M Denim Roundup 2025

About

Model Bodhi Heeck poses seated on a silver chair with arms crossed for H&M's Denim Roundup. The styling highlights a layered double-denim look featuring an oversized washed grey-blue denim western shirt over a collared denim button-down, paired with relaxed faded blue jeans. Photographed by Thomas Cooksey with art direction by Laura Carless and fashion editing by Daniil Kudryavtsev, the composition is captured under clean, diffused studio lighting against a minimalist white backdrop.