Brand
ProjectDenim Roundup

H&M Denim Roundup 2025
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Description
Editorial fashion photography for the H&M Denim Roundup project, photographed by Thomas Cooksey with art direction by Laura Carless and styling by Daniil Kudryavtsev. The male model sits on a contemporary metallic chair placed on a green textured carpet against white corner walls. He wears a muted taupe canvas-style zip jacket with structured pockets paired with straight-cut black denim trousers and glossy black shoes. The lighting is clean and even, highlighting the textures of the apparel and the interior space.
