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BrandHERO
ProjectBrand Identity
Three smartphone mockups displaying colourful mobile UI screens with bold typography, collage cutouts, and diverse portraits.

HERO Brand Identity 2021

Associated creatives

PARSONS
PARSONSGraphic Design
Studio Gummi
Studio GummiMotion

Tags

mobile app interfacemobile uismartphone mockupphone mockupapp interfacegraphic design

Description

This brand identity project for HERO showcases vibrant mobile app interface designs across three smartphone mockups. Each screen features bold headline typography such as high-touch human and new way two way, paired with colourful backgrounds in teal, red, and pale pink. The design incorporates collage-style visual cutouts, dynamic framing, and expressive portrait photography of diverse individuals. PARSONS and Studio Gummi contributed to the graphic design and motion elements of the project.

Style

Horizontal, Commercial, Graphic, Retro

Techniques

UI illustration

Industries

Apps & Digital Platforms

Color

Cobalt (30%)
Crimson (30%)
Blush (30%)

Background

Solid Colour

Context

Advertising Campaign