David Jones
Express Yourself
Brand
ProjectExpress Yourself
Date
Jan 2019
Description
The Express Yourself campaign for David Jones explores a series of fashion editorials featuring talent Fernanda Ly. Led by creative director Justin Woo, the imagery captures a blend of contemporary and vintage-inspired silhouettes through an editorial lens. Photographer Darren Mcdonald and fashion stylist Sam Addington collaborate to showcase the collection against a mix of industrial and urban backdrops. The project relies on natural light and distinctively textured surroundings, utilizing an analogue film aesthetic to ground the high-street fashion styling.
Style
Editorial, Vertical, Clean
Techniques
Natural light, Analogue / film
Industries
High Street Fashion
Context
Advertising Campaign
Associated creatives
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