The Express Yourself campaign for David Jones serves as a high-street fashion editorial featuring talent Fernanda Ly. Led by creative director Justin Mcdonald, the imagery explores a range of textures and urban architectural settings to showcase seasonal garments.
The project leans into an editorial aesthetic characterized by clean, natural light and a consistent use of analogue film techniques. Photographed by Darren Mcdonald with fashion styling by Sam Addington, the series pairs patterned textiles and structured tailoring against distressed interiors and classic city backdrops.
