David Jones: It's In You
Brand
Date
Dec 2024
Description
David Jones explores the intersection of personal expression and luxury aesthetics in the campaign titled 'It's In You'. The project, developed by agency Whybin TBWA, leans into a cinematic narrative defined by high-contrast visual compositions and precise movement. Produced by Collider, the piece employs low-key lighting and moody atmospheres to frame its subjects. Post-production and VFX work by Fin Design + Effects further refine the aesthetic, utilizing selective illumination and dynamic camerawork to maintain a distinct, atmospheric quality across the live-action sequences.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
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