David Jones
It's In You
Brand
ProjectIt's In You
Date
Dec 2024
Description
David Jones explores atmospheric narrative in 'It's In You,' a cinematic fashion campaign that emphasizes texture and mood. The project leans into high-contrast visuals, utilizing selective illumination and deep shadows to frame each subject within a series of dynamic, live-action sequences. Produced by Collider with creative agency support from Whybin TBWA, the work makes extensive use of low-key, chiaroscuro lighting to define its aesthetic. Post-production and VFX were handled by Fin Design + Effects, ensuring a polished, moody finish across the final cut.
Style
Horizontal, Action, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Context
Advertising Campaign, Brand Film / Corporate Video
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