Gucci: Generation Gucci
Brand
Date
Apr 2026
Description
Gucci presents 'Generation Gucci,' a studio-based fashion project led by photographer and designer Demna. The series features editorial portraiture defined by a moody, low-key aesthetic and minimalist composition. Each look is captured against a solid black seamless background, using directional studio lighting to emphasize glossy fabric textures and metallic hardware. The styling incorporates sharp silhouettes, including croc-embossed leather accessories and structured tailoring, which are rendered with a chiaroscuro lighting technique.
Style
Vertical, Editorial
Industries
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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