Gucci
Generation Gucci
Brand
ProjectGeneration Gucci
Date
Apr 2026
Description
Generation Gucci captures the latest seasonal collection through a series of studio portraits that emphasise the house's focus on high-shine textiles and structured accessories. The campaign features a minimalist approach, utilising a solid black backdrop to highlight the silhouettes and metallic hardware details. The project was photographed and designed by Demna, focusing on high-contrast visuals. The imagery employs low-key lighting to sculpt the subjects and accentuate the textures of the leather goods and footwear, maintaining a consistent editorial aesthetic throughout.
Style
Vertical, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black
Espresso
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.