Gucci

Sep 2026

The Gucci Fall-Winter 2026 campaign serves as a sophisticated showcase for the brand's latest luxury eyewear and seasonal tailoring. Captured in a series of close-up studio portraits, the collection highlights structural silhouettes and metallic accents through a minimalist lens. Photographer Mark Seliger utilizes hard light and beauty lighting techniques to emphasize the interplay between high-contrast textures and polished accessories. Art direction by Riccardo Zanola establishes a consistent visual language, pairing oversized outerwear with crisp, clean composition. The imagery is defined by a polished aesthetic and high-key treatment, centering on the craftsmanship of the eyewear range against stark, seamless white backgrounds.

Vertical, Commercial, Clean, Polished

Hard Light

Luxury Fashion Houses

White Seamless, Residential Building

Advertising Campaign