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Great Wrap

Brand Identity
Brand
Great Wrap
ProjectBrand Identity
Date

Mar 2025

Description

Graphic design studio A Friend of Mine developed the brand identity for Great Wrap, a company specialising in compostable stretch packaging. The project spans digital and physical touchpoints, including e-commerce UI design, packaging systems, and promotional collateral. The visual execution relies on clean layouts and minimalist typography to frame the product's sustainability-focused narrative. Stylised photography and motion graphics incorporate earthy tones and bold, structural compositions that lean into a playful, artistic aesthetic. The branding emphasises the utility and environmental properties of the material through macro detail and clear, consistent graphic elements.

Style

Artistic, Vertical, Clean

Industries

CPG / Packaged Food

Context

Advertising Campaign

Associated creatives

A Friend of Mine
A Friend of MineGraphic Design
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