ProjectBrand Identity

Brand Identity 2025
Associated creatives
Tags
Description
This image for the Great Wrap brand identity project by A Friend of Mine features two tall, corrugated cylindrical objects styled to resemble quirky figures against a solid brown background. The figure on the left is off-white with yellow glasses, a green nose, orange mouth, and a cluster of banana peels resting on top. The figure on the right is pastel green with a small potato nose, pink ears, a red mouth, a pasta bow tie, and a nest of noodles on its head. Sharp directional lighting casts distinct shadows on the warm brown backdrop, creating a playful and surreal product presentation.
Style
Artistic, Horizontal, Earthy, Minimalist
Industries
CPG / Packaged Food
Color
Cream (50%)
Sage (50%)
Background
Solid Colour
Context
Advertising Campaign