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ProjectBrand Identity
Four-panel collage showing wrapped sandwiches, a dark grey pipe figure, a cream pipe figure, and leafy greens under plastic wrap

Brand Identity 2025

Associated creatives

A Friend of Mine
A Friend of MineGraphic Design

Tags

brand identity graphic designbrand identitygraphic designwrapped sandwichessandwiches in plastic wrapplastic wrapsandwichessculptural characterpipe characterleafy greensgreens under plastic wrap

Description

This brand identity project for Great Wrap, created by graphic design studio A Friend of Mine, features a playful and vibrant multi-panel composition. The top-left panel displays stacked sandwiches wrapped tightly in clear plastic film with visible peanut butter and jelly fillings. The top-right panel shows a dark grey ribbed tube decorated with googly eyes, a red pepper nose, and pink lips against a dark green background, accompanied by a circular yellow sticker with worm illustrations and text. The bottom-left panel presents a cream-colored ribbed cylinder with googly eyes, a green olive nose, and an orange peel mouth set against a clear blue sky. The bottom-right panel features fresh green leafy vegetables covered by reflective, crinkled plastic wrap.

Style

Artistic, Square, Saturated, Graphic

Techniques

Typography

Industries

CPG / Packaged Food

Color

Pure White (40%)
Forest Green (30%)
Sky Blue (30%)

Context

Advertising Campaign