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BrandGreat Wrap
ProjectBrand Identity
Close-up split view of peanut butter and jelly sandwiches and seeded bread tightly wrapped in clear plastic film with bold text Great Wrap below.

Great Wrap Brand Identity 2025

Associated creatives

A Friend of Mine
A Friend of MineGraphic Design

Tags

food wrapped in plastic filmfood wrapped in plasticplastic filmpeanut butter and jelly sandwichpeanut butter sandwichsandwichesseeded breadbread

Description

This brand identity project for Great Wrap features macro food photography showcasing sandwiches and baked goods tightly sealed in clear plastic wrap. The split-screen composition highlights the texture of the food through the protective film, contrasting sliced bread with jam and peanut butter against a seedy crust. Bold black sans-serif typography spells out the brand name at the bottom of the clean white layout. Designed by A Friend of Mine, the project emphasizes clarity, freshness, and product protection.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Macro, Natural light

Industries

CPG / Packaged Food

Color

Pure White (50%)
Jet Black (30%)
Crimson (20%)

Background

White Seamless

Context

Advertising Campaign