Great Wrap Brand Identity 2025

Description

This brand identity project for Great Wrap features macro food photography showcasing sandwiches and baked goods tightly sealed in clear plastic wrap. The split-screen composition highlights the texture of the food through the protective film, contrasting sliced bread with jam and peanut butter against a seedy crust. Bold black sans-serif typography spells out the brand name at the bottom of the clean white layout. Designed by A Friend of Mine, the project emphasizes clarity, freshness, and product protection.