Hommey

Jul 2021

Hommey’s brand identity project, developed by A Friend of Mine, establishes a vibrant retail presence through bold typography and a playful, high-contrast visual language. The design system bridges digital and physical touchpoints, incorporating colorful product lifestyle photography with minimalist graphic illustration to create a cohesive consumer experience. The project spans across e-commerce UI design and outdoor advertising, utilizing a distinct color-blocked palette of deep burgundy, blue, red, and yellow. By integrating vector-based character assets and clean typography, the work maintains a consistent, approachable aesthetic across both mobile platforms and urban out-of-home installations.

Horizontal, Graphic, Commercial

Typography