Hommey's brand identity refresh, executed by the studio A Friend of Mine, establishes a vibrant visual language across retail and e-commerce platforms. The project leans into a playful, graphic approach, utilising a saturated palette of red, blue, and yellow to distinguish its home accessory range.
Key assets include a series of minimalist vector illustrations featuring whimsical characters and bold, rounded typography that frames the brand's product photography. This visual system extends from digital UI applications for mobile shopping to large-scale outdoor advertising, maintaining cohesion through a clean, commercial design aesthetic.
