ARN's brand identity project establishes a visual language centered on a clean, minimalist aesthetic. The identity system spans product packaging, editorial collateral, and a cohesive suite of marketing assets, leaning into high-key photography and crisp, geometric compositions.
The project features an accordion-fold brochure and printed inserts, characterized by precise typographic layouts and tactile paper finishes. Graphic design for the brand was led by A Friend of Mine, with landscape photography by Sean Fennessy, model photography by Sam Wong, and packaging photography by Shelley Horan.
The execution pairs studio-lit portraiture with organic landscape composites, utilizing natural light to create sharp, angular shadows. Styling by Jam Baylon and makeup by Karen Burton refine the project's visual presence, ensuring a consistent application across various commercial materials.
