ARN

Aug 2021

ARN's brand identity project establishes a visual language defined by a clean, minimalist aesthetic and tactile paper textures. The campaign spans product photography and collateral design, utilizing high-key lighting to emphasize structural clarity across packaging and printed materials. The project integrates studio-lit portraits with natural landscapes through artistic collage techniques. Led by the design team at A Friend of Mine, the visual execution features landscape photography by Sean Fennessy, model photography by Sam Wong, and packaging photography by Shelley Horan. Styling by Jam Baylon and makeup by Karen Burton refine the brand’s presentation, resulting in a cohesive series of commercial assets.

Horizontal, Commercial, Clean, Minimalist

Natural light

E-commerce / Product