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BrandGreat Wrap
ProjectBrand Identity
Playful sculptural cylinder character with googly eyes, a plastic nose, and enoki mushroom hair against a solid mustard background

Great Wrap Brand Identity 2025

Associated creatives

A Friend of Mine
A Friend of MineGraphic Design

Tags

sculptural cylinder charactercylinder charactersculptural characterenoki mushroom hairmushroom hairgoogly eyesplastic nose

Description

This brand identity project for Great Wrap features a playful sculptural character crafted from a ribbed blue-grey cylinder. The character is adorned with prominent googly eyes, a peach-coloured plastic nose, and a fringe of fine enoki mushrooms arranged on top like hair. The object is centered vertically against a warm mustard yellow backdrop, framed within a white border bearing the brand name at the top and website details at the bottom. The lighting is direct and clean, casting sharp shadows that define the cylindrical segments. A Friend of Mine created the graphic design.

Style

Artistic, Vertical, playful, Earthy, Clean

Industries

CPG / Packaged Food

Color

Powder Blue (50%)
Mustard (30%)
Nude / Sand (20%)

Background

Solid Colour

Context

Advertising Campaign