Globe-Trotter

Sep 2021

Globe-Trotter’s brand identity project, led by creative agency Ragged Edge, establishes a sophisticated visual language for the luxury travel brand. The work focuses on refined editorial layouts, minimalist typography, and a tactile appreciation for craftsmanship. The project encompasses a broad range of collateral, from digital web mockups and motion graphics to printed magazines and bespoke packaging. Each element features a consistent application of gold foil, embossed emblems, and a balanced color palette that leans into minimalist aesthetics. Techniques such as emboss and deboss are employed throughout to highlight the brand's attention to detail and heritage. By integrating architectural photography, editorial portraiture, and macro product shots, the identity emphasizes the physical texture of leather and paper. The result is a cohesive brand presentation that positions Globe-Trotter within a premium, travel-oriented market.

Horizontal, Commercial, Clean, Minimalist

Bags & Accessories

Advertising Campaign