Globe-Trotter: Brand Identity

Sep 2021

Globe-Trotter’s brand identity project, led by creative agency Ragged Edge, establishes a refined visual language for the luxury luggage manufacturer. The design work spans print, digital, and environmental applications, incorporating a minimalist aesthetic that emphasizes material craftsmanship and editorial storytelling. Throughout the campaign materials, Ragged Edge utilizes clean typography, gold foil accents, and tactile emboss & deboss techniques to evoke a premium travel experience. The identity highlights the brand's heritage through sophisticated layouts, including bespoke editorial magazines and intricate packaging, which are balanced by motion graphics and web design elements that showcase the Safari Collection in a contemporary light. Execution leans into a polished, editorial look, frequently using low-key, chiaroscuro lighting to draw focus to the luggage’s structural details and fine leather grain. The project serves as a comprehensive system, unifying the brand's graphic output across diverse physical and digital touchpoints.

Horizontal, Commercial, Clean, Minimalist

Advertising Campaign