Ragged Edge

Aug 2025

The brand identity for Ragged Edge functions as a comprehensive visual system, blending minimalist graphic design with experimental motion graphics. The project utilizes bold, high-contrast typography and vivid color blocking across various digital and physical touchpoints, including product packaging, web interfaces, and editorial layouts. Developed in-house, the visual identity leans into clean, modern layouts and intentional spatial composition. Key elements include dynamic text-led animations, vector-based graphic assets, and a consistent application of serif and geometric sans-serif typefaces. The work captures a collaborative design process, documenting the development of the brand’s visual language through interior-focused photography and active workspace imagery. Creative contributors include Adam Garbutt, Charlie McKay, Andrew Rankin, and Mud, who collectively support the project’s diverse range of motion design and digital output.

Vertical, Commercial

Solid Colour