Globe-Trotter Brand Identity 2021

About

This brand identity video for Globe-Trotter showcases the Safari Collection through a series of sleek web design mockups and product showcases. The video highlights a cream-colored trolley case with brown leather straps, detailed product descriptions, and curated lists of travel essentials alongside desert imagery. Ragged Edge designed the brand identity, emphasizing a refined editorial layout, neutral color palettes, and clean typography. The motion graphic presentation transitions smoothly between website views, emphasizing craftsmanship and luxury travel aesthetics.